We are an OpenAI Select Partner: backing our new ChatGPT Ads service

It's official: La Teva Web has been named an OpenAI Select Partner within the OpenAI Partner Network. It's our first time in the programme, and we're joining among the first agencies in Spain. For us it's an honour and, above all, the endorsement we wanted for our new ChatGPT Ads service.

For 24 years we've done the same thing every time a new channel appears: get in early, learn fast and turn it into results for our clients. We did it with Google Ads, Microsoft Advertising and Meta. Now it's ChatGPT's turn.

What is the OpenAI Partner Network?

The OpenAI Partner Network is OpenAI's global programme for companies that help other organisations build, sell and deploy artificial intelligence solutions. Partners receive resources, training and direct support from OpenAI to help businesses adopt its models and products and turn them into measurable impact.

The programme is organised into tiers: Select, Advanced and Elite. We're joining at Select, the starting point. And we'll say it plainly: it's the first of many. The plan is to keep climbing, just as we did with Google until we reached Google Partner Premier, a certification we've renewed in 2026 for the ninth year in a row.

ChatGPT Ads: a channel that has just opened

Since 31 August 2026, any business in Spain can advertise on ChatGPT through OpenAI Ads Manager. It's a new channel in the most literal sense. More and more people don't search Google for what to buy or who to hire: they ask ChatGPT. And now brands can show up right at that moment, while the user is comparing options.

The logic isn't the same as Google Ads. Here you don't bid on exact-match keywords but on context hints: the ad is shown based on the context of the conversation. Ads are labelled and kept separate from the answer, and OpenAI doesn't allow anyone to influence what the model replies. They're also only shown to users on the Free and Go plans. All of this changes how you approach targeting, messaging and measurement.

That's why we've built a dedicated ChatGPT advertising (OpenAI Ads) service, with the same approach we use for Google Ads and Meta Ads and without outsourcing anything. This is how we work:

• Feasibility analysis of the business and the budget, to know whether the channel makes sense before investing.
• Definition of context hints and goals: awareness (CPM), traffic (CPC) or conversion (oCPC).
• Measurement with the OpenAI pixel or the tracking system you already use.
• Campaign, creative and feed setup, with a catalogue for e-commerce or without one to drive traffic and leads.
• Ongoing optimisation of bids and context hints.
• Results reports in the same format as our SEM campaigns, so channels can be compared on the same terms.

It works especially well for e-commerce with a catalogue, for services with long decision processes (B2B, training, insurance, real estate) and for brands already investing in Google or Meta that want to cover the whole funnel. ChatGPT Ads doesn't replace those channels: it adds to them.

Being an OpenAI Select Partner means this service isn't built on intuition. It comes with access to OpenAI's training, resources and support, and with a team that has spent 24 years optimising paid advertising and has just renewed its Google Partner Premier status for the ninth year in a row. And it arrives at the right time: an early-stage market, with little competition and cost-per-click still low.

And where does GEO fit in?

Since 2025 we've been working on GEO, or AI search optimisation, so that ChatGPT and other assistants cite our clients in their answers organically. ChatGPT Ads is the paid side of the same equation: the ad that appears next to those answers. Organic and paid working together, just as we've always done with SEO and SEM.

La Teva IA is up and running

And it doesn't stop here. We've just launched La Teva IA, our brand dedicated to artificial intelligence applied to business growth and productivity: AI agents, automation, custom apps and AI-powered development. It starts out with the backing of being an OpenAI Select Partner and with real projects behind it, which you can see in its case studies.