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As for the website, we have opted for a colorful and modern, formal design, but with children's elements that seek to give the brand a cheerful and playful air.
Thus, the online store is aimed at a small sector of society, students, as well as parents and/or schools that act as intermediaries. These buyers are called the educational community.
At the programming level, the website is divided into seven sectors: method, stages, projects, store, teachers, events and resources. Within stages there is educational material for Primary, ESO and Baccalaureate students of different subjects. As for the projects, there are ten different ones. Each one works on different areas of learning, from spelling to reading to grammar. The store section consists of 14 pages with items that can be filtered according to language, stage, subject, course and type of item. Both digital and physical material can be found. Finally, the resources are based on a blog with articles of interest and a section of samples where the projects are presented in more depth.
In addition, there is a sector entitled witnesses where educational centers that are part of the Dicta+ community are shown in a slider, as well as the Escola Pía or the Sagrat Cor. It should be noted that the website has the option of contacting the company through WhatsApp, in addition to being based in Calle Muntaner, 231, in Barcelona.
As for web programming, we have chosen to program the custom website in Wordpress, a content management system (CMS) that facilitates its creation and administration, since code is no longer a concern. The online store is available in two languages, Catalan and Spanish, and is mainly aimed at digital buyers.
As for digital marketing, we are working on the SEO positioning of the brand with the aim of becoming leaders in the sector.
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An innovative educational project needs a website that lives up to its potential.