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Soñodina was launched on the market as a brand committed to helping people improve their sleep. With a wide range of products, Soñodina adapts to different sleep needs and to people of all ages.
Every web project is unique and has its own specific needs and objectives, which is why we carried out an in-depth study of the characteristics and elements to be showcased on the website.
The design had to follow Soñodina’s new packaging graphic line.
Following Soñodina’s corporate color, we incorporated purple tones into the entire website background. The overall aesthetic is modern and lighthearted, immersing the user in the concept of sleep. The buttons feature a gradient from purple to blue to highlight them against the background and give them volume.
The corporate typeface, M PLUS Rounded, is present throughout the website, with rounded and bold shapes that evoke clouds and rest.
The use of color is also essential to differentiate each product. A different tone is applied to each claim and within every product page to highlight its name.
Since this project involved a website redesign, we worked on everything from content migration to the overall SEO strategy.
On the SEO side, we implemented 301 redirects to preserve the website’s history and avoid 404 errors. Our goal was to boost traffic through the organic channel, so we conducted an in-depth keyword research to better target our audience.
We also developed a new channel to attract visitors beyond traditional organic traffic, leveraging Google Web Stories to generate visits in a more dynamic way and reach new audiences.
Thanks to a well-structured corporate web design and a strong SEO strategy, the Soñodina project is growing and gaining visibility in search engines.
If you have a project but need help to bring it to life, put yourself in the hands of the professionals at La Teva Web.
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