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Web design and SEO project for Actua Psicoterapia, focused on improving the clinic’s organic visibility and presenting its addiction treatment services with a clear, professional structure designed to build trust.
At La Teva Web, we worked on the website and SEO strategy for Actua Psicoterapia, a psychotherapy clinic in Barcelona specialising in addiction treatment.
The project needed a clear approach. People who visit this type of website are often looking for help at a difficult moment, either for themselves or for someone close to them. For that reason, the website had to explain the clinic’s services with care, order and credibility.
The website was designed to present Actua Psicoterapia in a professional and approachable way. The aim was not only to show the clinic’s services, but also to make it easier for users to understand who is behind the treatment.
In a health-related project, trust is part of the user experience. We worked on a clean structure, simple navigation and visible information about the team. Each therapist profile includes relevant professional details, such as training, experience, publications, certifications and registration numbers.
This information helps users assess the clinic before making contact. It also gives the website a stronger basis from an SEO perspective, especially in a sector where experience and authority matter.
The SEO strategy was built around the clinic’s main areas of treatment. Each addiction has its own page, with content structured to answer the questions a user is likely to have before asking for help.
The pages explain what each addiction involves, how it can appear, what symptoms may be present, what consequences it can have and how treatment is approached. The content avoids unnecessary complexity, because the priority is to be useful to people who need clear information.
This structure also helps search engines understand the scope of the website. Instead of grouping all treatments on a single generic page, the site works with specific pages that respond to specific searches.
One of the main decisions in the project was to write not only for patients, but also for relatives and people close to them. Many searches related to addiction are made by partners, parents, friends or family members who are trying to understand what is happening.
The website takes this into account. The content explains the problem without judging the user and gives enough context to help them decide what to do next. This is especially important in a field where the first contact with the clinic can depend on how clearly the website answers a concern.
The project also included a blog designed to support the SEO strategy. Each article is connected to the clinic’s areas of treatment and helps expand the website’s visibility for related searches.
The blog content is signed by professionals from the team and organised to make reading easier. It includes clear headings, tables of contents and internal links to the relevant service pages.
This work allows the website to grow over time. New content can answer more specific questions, cover related topics and bring users closer to the services offered by the clinic.
We designed a website with a clear structure, simple navigation and a visual approach suited to a psychotherapy clinic.
We organised the website around specific treatment pages, each one focused on a concrete search intention related to addiction treatment.
We worked on service pages that explain each addiction, its symptoms, possible consequences and treatment options in a clear and useful way.
We gave visibility to the clinic’s team through individual therapist profiles, including professional information that helps build trust.
We created a content structure for the blog to answer common questions, support the treatment pages and improve organic visibility.
The result is a website prepared to rank for addiction treatment searches in Barcelona and to support users who need reliable information before contacting the clinic.
This type of project requires more than a correct design. It needs a clear SEO structure, careful content and trust signals that make sense for the healthcare sector. That was the work carried out for Actua Psicoterapia.
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A website optimized for SEO to help bring Actua Psicoterapia’s services to those who need them most