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Actua Psychotherapy is a Barcelona clinic specialising in addiction treatment. We worked on the website and SEO strategy to help them reach patients actively searching for this type of therapy — a sector where getting the messaging right matters as much as the rankings.
Actua Psicoterapia is a Barcelona-based psychotherapy clinic specialising in addiction treatment. The people landing on this site are often in a difficult moment — either dealing with an addiction themselves or trying to help someone close to them. The website needed to work for both audiences, and it needed to feel trustworthy before anyone read a single word of copy.
The design is clean and professional, but deliberately warm — nothing clinical or intimidating. From the first visit, the site communicates that there are real, qualified people behind the practice.
That meant making the team visible and specific: individual profiles for each therapist, with CVs, published articles, certifications, and professional registration numbers. In a sector like this, credentials aren't a box to tick — they're often what tips someone into making that first call.
Each addiction has its own dedicated page, structured to follow how a user actually thinks through the problem: what it is, what the symptoms look like, what the consequences are if left untreated, what the treatment involves, and what questions people typically ask. Clear, honest, and written for someone who may be reading it in a vulnerable moment.
The blog was built with SEO, GEO, and conversion in mind — but not in a mechanical way. Every post is signed by a team member, includes a table of contents, and connects naturally to the relevant services. The goal is that someone reading an article about alcohol dependency finds it useful and knows where to go next if they want help.
The initial launch was a starting point, not the finish line. We've continued adding content over time — expanding coverage of different addictions and related topics, deepening the site's usefulness and its ability to rank for the searches that matter.
One of the more deliberate choices in the content strategy was writing explicitly for people searching on behalf of someone else. A significant share of addiction-related searches come from partners, parents, or friends trying to understand what's happening and what they can do. The site addresses them directly — not as an afterthought, but as a core audience.
The site ranks for its target terms in Barcelona, generates consistent organic traffic, and converts at the rate you'd expect from content that's genuinely helpful rather than just optimised. It's a platform that works for the clinic commercially and for users who need it most.
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A website optimized for SEO to help bring Actua Psicoterapia’s services to those who need them most