A web design that connects education and innovation

At La Teva Web, we were responsible for the web design and SEO strategy for Tekman Education, a company specialised in educational solutions and training programmes. Our goal was to develop an intuitive, accessible and optimised platform capable of attracting qualified traffic, highlighting the company's educational offering and making it easier for students and professionals to access available courses and resources.

Web development and SEO strategy for an educational platform

The platform was designed to present the educational offer in a clear and organised way, allowing users to easily find the courses, resources and training programmes they were looking for. The navigation structure was created to simplify access to content and improve the user experience, both for visitors and for the team responsible for managing and updating the platform.

SEO played a key role throughout the project. The strategy focused on improving Tekman Education's visibility in search engines through content optimisation, metadata improvements, URL optimisation and technical SEO enhancements. The objective was to attract users interested in online learning and professional development, increasing opportunities to acquire new students.

Alongside technical optimisation, we developed and reviewed the platform’s content to align it with the most relevant searches within the education sector. We worked on content structure, information architecture and keyword targeting to respond to the most common queries from users searching for training programmes, specialised courses and educational resources.

The strategy also included local SEO actions aimed at attracting students interested in specific training programmes and improving visibility for searches related to online courses and professional skills demanded by the labour market. In parallel, we implemented a link building strategy focused on acquiring high-quality backlinks from educational and professional websites, helping to strengthen domain authority and improve organic rankings.

Work carried out by La Teva Web

At La Teva Web, we managed the design and development of a functional, accessible and user-friendly platform created to promote online learning and simplify the course registration process. We also implemented a comprehensive SEO strategy that included content optimisation, website structure improvements and actions designed to increase visibility in searches related to education and online training.

As part of the project, we created and optimised educational content aligned with user needs and the company's organic positioning objectives. This work helped improve the website's relevance for strategic industry searches and strengthened its ability to attract qualified traffic.

Tekman Education's online store was developed using Shopify, a platform that enables efficient management of products, payments and deliveries. We leveraged Shopify’s flexibility and management capabilities to create a simple and optimised purchasing experience while ensuring easy administration for the Tekman Education team and integrating all the functionalities required to provide an effective service to students.