Apple will leave the leadership of the tablets in 2014
Updated: 11 / 02 / 2019

Apple will leave the leadership of the tablets in 2014

Francesc Sánchez La Teva Web SEO
Francesc Sánchez
Digital marketing expert
As happened with Iphone, Apple sees as its reign in the world of tablets is seriously threatened. Apple continues to dominate the tablet market with a 22% of market share in the first quarter of 2014. However, Samsung has cut distances in few months, as it happened with previous mobile war, with just 2 percentage points of market share less than Apple. It is important to remember that distance between both companies was up to 17 percentage points by the end of 2013. This indicates that Samsung could take over from Apple this same year in terms of sales units.

The tablet market is highly concentrated and the following competitors, Asus and Lenovo, are left with a 6.3% and 6.1% market share respectively.

Samsung has achieved this breakthrough by the continued launch of new products and the ability to offer a wide range of prices.

As regards to operating systems, Android is still the unbeatable leader with 59% market share, followed by iOS remote with 35.4% and Windows with only 5.7%.
Francesc Sánchez La Teva Web SEO
About the author
Francesc Sánchez — Digital marketing expert
From Barcelona, expert in digital marketing. Founder and CEO of La Teva Web and launcher of our magnificent blog. I am pleased to have laid the first stone of the foundations that support our values: happy customers and projects that leave their mark.

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