Artlumen is a lighting store with over 50 years of experience, which has adapted to changing times. In addition to its physical store, market Encants Vells Barcelona, more than 10 years ago it has online presence. Now he makes a step further and introduces its new online store, with design and leading technology, hand La Teva Web.
In the field of web design, we took as a basis the corporate logo, which is an electric green and uses a typeface monospaced type that goes very well because it evokes the classic types, such as typewriters of old, comes well to generate a vintage image. This makes perfect sense in a context in which the specialty Artlumen currently are products as textile cord, vintage lamps, antique rustic switches or switches.
In the information architecture of the website we wanted to prioritize the product, and provide the user different options to browse our catalog: a selection of recommended on the home page, a menu by category on the left side of the store, and a product finder. In addition, the website includes other sections, as the explanation of the company, offers, news or blog. Additionally different contact channels offered, via phone, or e-mail form. For the mobile version of the web, in addition, we have developed a new menu system that improve the user experience on the page. The customer can consult the menu burger format, but also at the top of the page will present a series of buttons with the most useful and common actions, which are widely used in mobile applications, but can also be applied in the responsive versions of websites and online stores, as demonstrated in Artumen with buttons phone call, contact form, product finder, user session or shopping cart.
From the publication of the web, we work for Artlumen have visibility and sales through Internet. So we are launching various online marketing tools, starting with the organic SEO for keywords that we pursue as rustic old switches or switches.