Many customers ask us what kind of campaign can be carried out to increase downloads of their apps and advertise their apps. There are various channels but a very popular one belongs to Google. It is AdMob.
Google bought AdMob in May 2010 with the aim of entering the mobile advertising market. With AdMob, Google allow customers to advertise their mobile applications or apps within other existing mobile applications. Yes, we mean those ads that appear to us in our apps on the tablet or mobile suggesting o download other applications.
AdMob works in a very similar way to Google Adwords and Google Adsense. We have to choose the type of ad we want to display. Ads are in enriched format and you can use an image or a text of 35 characters with a mosaic. We can also select the geographic location of the announcement and what kind of platform we want to work with, ie iPhone 5, iPhone 3, Android, etc..
The rest of the procedure is pretty similar to Google Adwords, we set a daily budget that must be at least $ 10 and that's it. Our ad will appear within other applications and we will see our downloads increase.
On the other hand if we wish to monetize our App we can choose to offer our application for the inclusion of third party advertising and make money with each click.
AdMob is a good option to give out our apps or mobile applications, being able to track downloads and advertising campaigns.