It is Microsoft's online advertising platform (SEM). Currently it is no longer called that, because the ads we launch there not only appear in the Bing search engine, but in the entire Microsoft network: Yahoo, MSN, Edge or Xbox, among other Microsoft products. That is why they have adopted the name of Microsoft Advertising.
It is the platform for the creation, configuration and monitoring of SEM campaigns for the entire Microsoft search and Display network.
You can try making small ads yourself. In any case, you will see that the platform is very complex, and requires technical knowledge to take advantage of it. In addition, it requires daily maintenance and revision, to monitor results and apply changes, corrections and new features that appear constantly. Therefore, it is highly recommended to have an agency that has experience and is accredited by Microsoft, like us.
With Microsoft ads your website can have visibility in the second most popular search engine, which is also gaining market share. We gained presence in a new channel, which, in addition to being little exploited for now, offers still moderate costs per click.
No. Bing Ads should be understood as one more channel to explore and exploit, within a strategy in which the web, SEO, and other SEM channels such as Google Ads or Facebook Ads contribute. A channel that comes to add and that is compatible with many other channels and actions. And of course, we also work on the organic part of this network,
SEO in Bing.