What is a web catalog (or virtual catalog)?
We could define it as a web page in which a series of products are presented, organized by categories and/or brands, which allows browsing and information about products, but which does not have online sales enabled.
Is there a product limit for a virtual catalog?
There is not. But the number of references is important to take into account because it will condition the necessary development technology, the navigation structure and web design, or the needs at server level, among other issues.
Can a virtual catalog become an online store?
Everything is possible in terms of development, but if there is a medium-term idea of turning our website into an e-commerce, it is better to know from the beginning, because a website with incorporated e-commerce technology can be developed from scratch, but with sale disabled. In this way, the transformation from web to e-commerce will be faster and less expensive.
With which CMS to build a web catalog?
It will depend on the requirements, resources and connections required. If the website is going to be kept as a catalog, a custom website can be programmed that will perfectly solve the needs. On the other hand, if the project foresees a transition towards e-commerce, then it is recommended to build it with a CMS already prepared for it, such as Wordpress or Prestashop.
Is it good to use PDFs in my web catalog?
Although Google can crawl and index PDFs, they will never position them like the html of a website. So we generally recommend that all the information about the product, its uses, recommendations, benefits and more, be included in the html of the web page. Instead, we can use PDFs to supplement it with technical documentation, user manuals, medical leaflets or general product catalogs, among others.
Is it good to use videos in my web catalog?
Yes, and very much so. Videos help to improve user retention on the web and improve the conversion rate. They help the user to have more and very practical information about our products and services. In addition, well optimized at SEO level, they can be a strong injection of organic traffic. It is important to make sure that the implementation of videos does not have a negative impact on the performance of the website.