A corporate blog is a communication tool in which content is the basis and the user the focus of participation, as the principal objective of corporate blogs is to communicate regularly and encourage the participation of the client, like an entry channel for visits to the company’s website
Some companies go even further and use blogs as an element to generate virality with the incorporation of multimedia elements of influence in the sector, thereby reinforcing the reputation and notoriety of the brand.
Blogs are fully managed by the company, which needs simply create the contents. Blogs are also a powerful optimization tool on search engines such as Google.
At LA TEVA WEB we use the principal blog platforms currently on the market: Wordpress and Tumblr.