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Lazzigags is a theatre company and acting school in Barcelona with over 20 years of experience dedicated to producing family-focused shows and providing artistic training. Although the website was not originally developed by La Teva Web, the company entrusted us with improving their online visibility and strengthening their organic search performance.
For this project, our work focused exclusively on SEO, showcasing our expertise in optimising WordPress websites — even when they were not built by our team.
The main objective was to enhance SEO positioning in Catalan, as their audience is primarily located in Barcelona and its surrounding areas. To achieve this, we worked on:
Comprehensive SEO audit to identify technical and content-related improvements.
Website restructuring to improve indexability and overall user experience.
Optimisation of existing content and creation of new copy aligned with key theatre and education-related search terms.
Technical SEO enhancements, including performance improvement, metadata optimisation and refined information architecture.
Application of WordPress-specific SEO best practices.
As a result, Lazzigags has significantly improved its organic visibility, particularly for searches related to family theatre, shows and theatre training in Barcelona.
As part of the SEO and brand-strengthening strategy, we also developed a dedicated landing page to celebrateLazzigags’ 25th anniversary.
This page reinforces brand storytelling, attracts relevant traffic and contributes to improved organic positioning through high-value content focused on the company’s history.
The SEO enhancements and improved content architecture have resulted in a more visible, better-structured website aligned with the search behaviour of Lazzigags’ audience. This project demonstrates that we are specialists in SEO for WordPress, even when the website was not originally built by our team.
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School of theater and performing arts