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Web design and SEO Ilmex

Ilmex is a specialty decorative lighting company integrated into the Ximenez Group matrix, one of the world's leading lighting companies.
Web design and SEO Ilmex

Ilmex creates innovative solutions of decorative lighting.

With 75 years of travel and projects drawn up in more than 45 countries, Ilmex focuses its activity on the international manufacturing and distribution of lighting projects for public institutions and the private sector. He specialized in the development of large luminous structures, lightshows and window dressing.

Among his most emblematic projects are those developed in New York, Moscow, Berlin, Madrid, Barcelona, London, among others.

The website of this manufacturing company has been made in three languages and is in the process of being added more, and consists of four sections, corporate information, services, product portfolio and publications. A migration to advanced Azure hosting has also been made.

Web Design

Given that Ilmex is a company of the Ximenez group, it has been desired to follow the esthetic of the Ximenez group, thus keeping the colors and typeface, in order to be in tune with the group. We find along the various decorative gold lines that follow the ornamentation of the product.

In corporate colors, black has been used in the header and in different backgrounds to bring a contrast; for gold it has been used in buttons and decorative lines to draw attention. Also noteworthy is the use of large photographs to highlight the product.

SEO strategy

Once Ilmex's website has been created, our marketing team has started working on a SEO strategy to position the website at international level. Since the web has been formed in different languages, the optimization of all content has been carried in such a way that it is organicaly positioned in international settings in different languages.
Digital marketing advisor Barcelona
About the author
From Les Corts and a Barça supporter, I am a digital marketing consultant. I accompany the digitisation processes of companies by carrying out web projects that generate impact and business.

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