Benchmarking means copy what others are doing well and do not copy what they do wrong. A marketing expert would define benchmarking with more subtle words to say the same. Well within the online marketing that's what Facebook is doing with Twitter.
Developments affects the core of the application: profiles, and a new proposalfor the user experience on Facebook, which as said its president, Mark Zuckerberg, is "totally rethought from scratch. Major changes include the timeline, music and Facebook the ticker.
The new feature is a timeline that allows the user to present a complete summary of time of their life. In this timeline, there are left and right elements and other publications. Also we will make updates retrospectives. Facebook Timeline want the newspaper to become the media of the life of users, including photos, videos, comments and specific content.
It will be the new social revulsion of music. We will know what music our friends listen, and even open Spotify to hear what our friends are listening to.
The new ticker incorporates all notifications of real-time activity that usually appear on our wall, referring to the activities undertaken by our friends at Facebook.