Benchmarking means copy what others are doing well and do not copy what they do wrong. A marketing expert would define benchmarking with more subtle words to say the same. Well within the online marketing that's what Facebook is doing with Twitter.
The solution is very easy, using a specific tag such as
Additionally, there are more tags to be used in Facebook, we can detail other parameters when we share a link such as the image that appears with the link, title, etc.
hese are the following Facebook meta tags:
A common problem is that despite these metatags have been incorporated into your website, you can continue seeing the ancient description. That means that your page is in the cache of facebook and you have to delete it. Simply go to http://developers.facebook.com/tools/debug and introduce your website, it will remove the cache of Facebook and publish information containing your metatags.