Google will allow CBD ads on Google ADS

Google has changed its mind about CBD ads and we at La Teva Web, as a Google ADS Partner agency, are going to tell you about it. On 20 January 2023 it will update its policies on products and medicines to allow Google ADS campaigns on CBD products in some areas of the United States. Until that date, it was impossible to advertise CBD products on Google, due to its restrictive legal policies on ads for CBD products.

This new policy will be available for the time being in three locations: California, Colorado and Puerto Rico. These three locations are the only ones that will be able to advertise CBD within their regions. Although it may seem like a small change, this is a big change in Google's CBD policies, and we can only hope that this change will come to Europe.

How can we publish advertisements related to CBD products?

This regulation of Google ADS policies will therefore have some restrictions. Not all companies will be able to promote their CBD products, only those with Google certification will be able to advertise, without certification it will not be possible to advertise and your Google ADS account could be closed.

What certification do I need to obtain in order to make CBD advertisements?

The companies that will be able to advertise their CBD products on Google will be those that are LegitScript certified. This is a company that is responsible for publicising CBD retailers and healthcare facilities that specialise in CBD and that are safe and transparent.

Conclusion

The CBD world is changing and Google is adapting to these new products. For this, you have to keep an eye on all the news because maybe sooner rather than later, Google will decide to activate CBD ads in Europe.

But while waiting for the policy change at European level, you can take advantage of the opportunity to carry out an SEO strategy for your CBD company and get organic traffic to your website. If you have found our information useful and you think that La Teva Web can help you with your company, do not hesitate to contact us. We will be happy to support you with our digital marketing services.