Google is clear that many users use mobile devices to perform searches and that Google must offer the best possible results and facilitate access, regardless of whether this information is in apps or web pages.
That is why he is adapting his search algorithms to these new search patterns. This means adapting them to the fact that internet access via mobile devices has increased exponentially and the trend is to continue in that line. This has announced two decisions of some importance that will begin to apply from April 21.
Web pages that are responsive or that have a mobile version, that is, that are correctly configured and displayed correctly on mobile devices, will appear higher in Google results. Does this mean that web pages that are not responsive will disappear from Google search? No, but they will be less competitive.
The second decision is that it will index the content of the Apps, which will make those companies that have preferred to create an App instead of a web page, gain visibility in google.
Nobody is unaware of the impact that this decision will have on the online marketing sector, especially what SEO positioning refers to. Companies should consider adapting their web pages to be competitive in the medium term in Google. Do not forget that in many cases the performance of a business in the network depends intrinsically on its good positioning in Google.
Bounce this decision will cause an increase in the demand of companies specializing in web design. Especially in those that demonstrate ability to adapt web pages with designs that are not responsive to responsive.
We leave this link to a Google tool that analyzes your website telling you if it is adapted or not to mobile traffic.
Here is the official statement from Google