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La Boqueria, a world-renowned Barcelona market, has renewed its website and has entrusted LA TEVA WEB with its creation.
For the new website we have designed a young and modern page. We also wanted to give prominence to the professionals of the market stops. For the definition of colors, we have opted for the bright red passion color (also present in the logo) as well as the selection of photographs of fresh and vivid products.
At the level of web programming, we have created a system of filters according to the type of food that you can find at the most famous market of Barcelona: fruit and vegetables, fish, meat, specialties, fruits dry ... we have also created a dynamic functionality of the market stop map and the information sheet of each stop.
It is important to note that the market is aimed at two types of very different customer profiles: on the one hand the usual customer of the market, habitual resident of the city of Barcelona and, on the other hand, the international client composed mostly of international tourists who are visiting Barcelona for a short period of time. If the first audience focuses on grocery shops, the second profile usually consumes more at restaurants. Nor can we forget the role of La Boqueria as a major tourist pole of Barcelona, so we must also enhance the side of an institutional website of the city of Barcelona.
The website is defined in 3 languages: Catalan, Spanish and English, making the main language Catalan. A change that has been generated with the new web page is the definition of the domain, since before it was an .info and now it is a .barcelona. To avoid 404 errors or pages not found, a careful 301 has been created, so everything that was previously pointed from the .info domain now has to be directed to the .barcelona.
Recently, the client has hired us to work on the SEO of the website with the aim of achieving better SERPS or Search Engine Results Page. For the next few months the online marketing department will be responsible for optimizing all web pages with the concepts related to the brand and other more relevant ones such as Barcelona market, Ramblas market, Barcelona boqueria...
The website of La Boqueria is responsive, that is, it adapts to all devices, so that any user can visit the web from anywhere and at any time.
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