Linkbuilding in 2026: How to get links

SEO has evolved significantly since its inception. Every year, new factors emerge that directly impact the positioning of websites, especially Google. In 2026, the Artificial Intelligence (AI), L'ESAW (Experience, Expertise, Authority, Trust) and the Digital Reputation are fundamental elements in the modern SEO strategy, you can learn more in our recent blog article "SEO Trends 2026”.

One of the most relevant signals in Google's algorithm to determine the positioning of a page is still external links. The need to obtain quality links to improve ranking on Google gave rise to a discipline within SEO: Link building.

But are the techniques for obtaining links the same as they were 10 years ago? What changes has Google introduced to detect and penalize unnatural link building practices? In 2026, Google has released updates focused on detecting SPAM and prosecuting inauthentic link building practices, reinforcing the importance of avoiding low-quality links. Below, we share with you:

14 Expert Link Building Tips for 2026:
1. Missing Link Review

When we have obtained a link in a quality portal linked to our sector, it can be frustrating to see it disappear. The solution? Try to recover it by contacting the author of the content or the person responsible for the website.

2. Registration in directories and portals of the sector

Directories are a legitimate source of links when they are selectively chosen. Choosing reputable directories within your industry is essential to avoid penalties.

3. Diversification of link sources

To enrich our profile with links, it is crucial to obtain them from various sources: blogs, forums, news portals, questions and answers, among others.

4. Focus on quality over quantity

Prioritizing links from relevant and trusted places within our industry is key to avoiding penalties and maximizing the impact of our links.

5. Artificial Intelligence applied to Link Building

Platforms like ChatGPT or Bard can help you analyze competitors' link building strategies and generate persuasive emails to get links.

6. Participation in podcasts and interviews

This practice can help you generate quality links from well-known platforms while also improving your online visibility.

7. Ethical and sustainable use of Link Building

It's important to avoid practices such as buying links or generating them in low-quality places, as this can trigger severe penalties.

8. Quality link-oriented content

Creating valuable content such as case studies, infographics, free tools, or guides can encourage other websites to link naturally to your content.

9. Guest posting and sponsored articles

These techniques are still very efficient in getting relevant links through collaborations with blogs and authority portals.

10. Competitor Analysis

Tools such as Ahrefs and SEMrush are ideal for analyzing competitors' backlink profiles and replicating their strategies by adapting them to our needs.

11. Adapting to local SEO trends

If you want to improve your visibility in local searches, getting links from local websites is crucial. Links from sites relevant to your geographic area can boost your results locally.

12. Unlinked brand mentions

Take advantage of any mention of your brand on other websites and request the inclusion of a link. This practice can be very effective in getting backlinks.

13. Use your real network

Explore your network of current contacts, such as suppliers, customers and collaborators, who have websites related to your topic. You could get valuable links from collaborations that generate mentions and links.

14. Contact positions already positioned

If you want to rank for a specific keyword, check the first 10 Google results. Perhaps you can contact one of the websites that already rank for this term and ask them to mention you and link to your content.

Link Building Trends for 2026

Changes in Google and other search engines have led to an evolution in link building practices. Below, we highlight the main trends:

• Artificial Intelligence: AI has fully entered the world of SEO, allowing tasks such as content generation and the detection of new link opportunities to be automated.
• Most relevant domain authority: As Google's algorithms become more refined, the authority of the domain that provides you with a link becomes more important. Links from relevant domains within your industry will become increasingly valuable.
• Diversification and nature of the link: The more diversified the links, the better. Google rewards natural and varied profiles that include a mix of editorialized links, social media mentions, and backlinks from blogs, forums, and news.

Link Building Platforms: Which One to Choose?

A popular platform for link building in 2026 is Linkatomic, which allows you to access over 25,000 mediums to search, filter, and get backlinks according to your preferences. This tool simplifies the process, as it also provides you with articles written by professionals in the sector so that you don't have to worry about anything other than the link building strategy.

How to choose the right medium? In such a vast catalog, it's important to look at  media metrics. Choosing links from media with good metrics, high thematic relevance and quality content is always a safe bet.

Tools to analyze the competition

Tools like Ahrefs or SEMrush are still very useful for analyzing your competitors' backlink profiles. But if you use a link platform like Linkatomic, you can easily access your competitors' paid backlinks, replicating them and improving your own strategy.

Conclusion

Getting backlinks is still one of the key aspects of SEO. While link building techniques have changed, the basic principles of getting quality and relevant links are still critical. At La Teva Web we believe that the key is to evolve and adapt to new technologies and trends, such as the use of AI and specialized platforms. With patience, the right tools, and a well-defined strategy, you can get valuable backlinks that improve your online ranking and authority. Improve your SEO with quality links. Contact us!