Web design and online marketing for the student residence company Vanguard in Madrid.
Vanguard Student Housing is one of the most important managers of student residences and shared flats in Spain. The Vanguard student flats and residences are a whole new experience: you will be part of a community with international students and you will fill yourself with unforgettable memories for a lifetime.
This year, with this philosophy in mind, the company begins a new adventure: Madrid Student Housing. The locations of Madrid accommodation are unbeatable. They are close to the universities and entertainment areas of the city so that you do not have to waste time on public transport.
For this new project, Vanguard has decided to count on the help of La Teva Web to carry out its new website and its organic positioning strategy.
For its design, we wanted to transmit the styles of the brand using its corporate orange as the main color, and the black and white as secondary. The use of youthful fonts and icons bring a touch of modernity to web design.
The graphic visualization of the apartments and images transmits confidence, order and comfort. Three very important values for the brand. The images focus on showing the future student typical situations that they will live in MSH, always accompanied by their classmates.
The website is in two languages: Spanish and English. The English version is intended for students from Europe and the USA who are looking for a student apartment for their stay in Madrid.
As in all our websites, web design is responsive, that is, the content adapts automatically to the device from which it is displayed.
For organic positioning, our online marketing professionals have developed an SEO strategy to position the web for generic searches such as "Madrid student flats", as well as for "Madrid Student Housing" brand searches.
The development of a “News” section in a project like this is essential for your SEO positioning. To do this, we have enabled a news section with articles of useful information before and during their stay for the future student.
Student apartments in Madrid