Marketing online: Facebook limits likes
Updated: 11 / 05 / 2021

Marketing online: Facebook limits likes

Francesc Sánchez La Teva Web SEO
Francesc Sánchez
Digital marketing expert
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Using contests, giveaways and raffles for "likes" will be forbiden from 5th November.

The measure will take effect from 5th November. We won’t be able to use exclusive content or gifts in exchange for a "like" of a new user. We will be able to carry on with these promotional campaigns only among current fans. The measure seeks facebook pages to achieve growth in terms of fans through the delivery of quality content in an organic or natural way. Following this, users should become fans only of those brands they have a genuine interest in. Facebook argues that in this way quality content is enhanced.

Facebook has announced a change in its policy terms and it has given three months to online marketing professionals to meet the new standards. Again, facebook tries to constrain the use of a typical online marketing channel to attract new Facebook fans so as to benefit paid advertising, which is dangerously becoming the main and soon almost the only way to get new fans.

Another change, this time more sympathetic, is the possibility of using stickers or in our Facebook comments, very much in line with mobile apps such as messengers.
Francesc Sánchez La Teva Web SEO
About the author
Francesc Sánchez — Digital marketing expert
From Barcelona, expert in digital marketing. Founder and CEO of La Teva Web and launcher of our magnificent blog. I am pleased to have laid the first stone of the foundations that support our values: happy customers and projects that leave their mark.

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