Online Marketing facebook tries to improve the visibility of pages
Updated: 04 / 07 / 2022

Facebook tries to improve the visibility of pages

Francesc Sánchez La Teva Web SEO
Francesc Sánchez
Digital marketing expert
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Community managers, when managing a facebook page, always complain that publications are only viewed by a tiny number of its fans. In fact, it is usually less than 20% of users who have become fans of a facebook page that  see the publications of the page. That makes that the effectiveness of the facebook page becomes minimal. Again, online marketing strategy is highly conditioned by the available budget.

Facebook argues that fans only see those publications that are interesting, for instance those with a large number of likes. However, the company or brand always has the option to pay for advertising to promote any publication. As always, the social network always wins. Well, facebook to counter criticism launched the option to receive notifications. This option can be activated at any time and it is located in the “I like” button.

Although it seems a good idea, it has two basic errors. The first is that the option is quite hidden and the second problem is that few users know that this option exists. Following this, if community managers want their publications seen by fans will have to continue paying to facebook.
Francesc Sánchez La Teva Web SEO
About the author
Francesc Sánchez — Digital marketing expert
From Barcelona, expert in digital marketing. Founder and CEO of La Teva Web and launcher of our magnificent blog. I am pleased to have laid the first stone of the foundations that support our values: happy customers and projects that leave their mark.

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