Having a mobile website becomes an imperative for any business with an online presence.
Mobile web design has very specific characteristics; mobile devices tend to have small screens, which bear a significant implication for the web design. The contents must be organised for their correct visualization and bearing in mind that the interaction of the user with the device will be through a tactile screen, content must be reduced to that which is exclusively relevant for mobile users and prioritizing the use of direct links for the most important content and, lastly, we must aim for a website that weighs as little as possible to ensure fast download time, thereby preventing users from leaving the site due to slow connections.
Moreover, keep in mind that there is a wide variety of devices with different functionalities. The design of a mobile website must be prepared to face this scenario, adapting to different operating systems (Android, iOS), screen sizes or types of devices (smartphones, phablets or tablets).
We work with responsive web design (RWD) which makes web pages render well on a variety of devices and window or screen sizes. However, we can also work with mobile web design, which consists in creating a website specifically for these mobile supports. Using a detection tool, we can establish whether the user is accessing through a mobile device and we then direct the user to a mobile website.