Nielsen has released The social media report
third quarter 2011. This study examines social media and its users in the United States, but also includes other relevant markets and is a good indicator of trends.
The main conclusions of the study are:
- People are using network access primarily to blogs and social networks with 22.5%, followed by online games with only 9.8%. As regards email use, it falls to 7.6%, suffering from the rise of the alternative messengers via Facebook, IM or offline.
- Facebook has become the site with more visits in the U.S. and where users spend more time each day. Facebook is also applying for social downloaded mobile applications.
- The mobile phone market share gains in Internet and about 40% of users and access via these devices.
- Women and young people between 18 and 30 years are most active in social networks. They are followed closely by the users of 35-49 years with university studies. Men are more active only in LinkeIn and Wikia.
- The use of mobile applications for access to social networks increased by 30% over the same period in 2010
- The microblogging platform Tumblr has nearly tripled its audience in a year