Nielsen Social Media Report
Updated: 07 / 03 / 2022

Nielsen Social Media Report

Francesc Sánchez La Teva Web SEO
Francesc Sánchez
Digital marketing expert
SectorLet's talk about
Nielsen has released The social media report third quarter 2011. This study examines social media and its users in the United States, but also includes other relevant markets and is a good indicator of trends.


The main conclusions of the study are:

  • People are using network access primarily to blogs and social networks with 22.5%, followed by online games with only 9.8%. As regards email use, it falls to 7.6%, suffering from the rise of the alternative messengers via Facebook, IM or offline.
  • Facebook has become the site with more visits in the U.S. and where users spend more time each day. Facebook is also applying for social downloaded mobile applications.
  • The mobile phone market share gains in Internet and about 40% of users and access via these devices.
  • Women and young people between 18 and 30 years are most active in social networks. They are followed closely by the users of 35-49 years with university studies. Men are more active only in LinkeIn and Wikia.
  • The use of mobile applications for access to social networks increased by 30% over the same period in 2010
  • The microblogging platform Tumblr has nearly tripled its audience in a year
Francesc Sánchez La Teva Web SEO
About the author
Francesc Sánchez — Digital marketing expert
From Barcelona, expert in digital marketing. Founder and CEO of La Teva Web and launcher of our magnificent blog. I am pleased to have laid the first stone of the foundations that support our values: happy customers and projects that leave their mark.

Related news

Hello! drop us a line