If you asked to users of social networks or people interested in online marketing which the most popular networks are. We would probably listen that Facebook and Twitter are the most popular ones. However, the reality is very different.
Facebook is the social network with a larger number of monthly active users, which means users who have logged at least 1 time in the last month. Facebook actually has 1.15 billion active users. It is followed by Google+ with 300 million monthly active users.
LinkedIn has just reached 259 million monthly active users in the third quarter of 2013, overtaking Twitter that stays with 230 million active users. Analysts explain that these results has brought the company to a good economic performance thanks to the commitment of the social network of professional contacts for new products like LinkedIn University. LinkedIn has in fact achieved in the third quarter of 2013 a relevant increase of the number of monthly active users by 27 % over the same period last year.
Twitter was aiming to reach 400 million active users this year is still far away from its goal.