Is it worth doing seo in other search engines than Google?

Back in 2016, we asked ourselves whether it made sense to do SEO beyond Google. In 2025, the answer is a clear yes. While Google remains the dominant search engine, the digital landscape has evolved. SEO is no longer limited to classic search engines — it now includes marketplaces, voice assistants, social platforms, and large language models like ChatGPT or Gemini.

SEO in 2016 vs. 2025: a major shift

• In 2016: Google held over 90% of search traffic, and SEO focused on keywords, backlinks and crawler-friendly content. Bing and Yahoo were secondary players.
• In 2025: Google is still dominant, but users now search across LLMs, social media, voice assistants and specialized marketplaces.

SEO beyond Google: where else to focus

1. SEO for marketplaces

Platforms like Amazon, Etsy, Airbnb or LinkedIn have powerful internal search engines. Ranking on these platforms requires optimized titles, compelling product descriptions, high-quality images and reviews. It's a different kind of SEO — but equally important if you sell in these environments.

2. Optimizing for language models (LLMs)

ChatGPT, Gemini or Claude answer millions of queries every day. If you want your content to appear in these results, make sure it's clear, well-structured and genuinely helpful. 

3. SEO for alternative search engines: Bing, DuckDuckGo and others

While Google leads, Bing is gaining traction thanks to its AI integrations. Technical SEO, structured data and clean site architecture matter more than ever on these platforms.

4. Social media and voice search optimization

Users now search directly on YouTube, TikTok, Instagram or via Alexa and Google Assistant. To succeed, content must be adapted to the format: short videos, conversational tone, direct answers.

How to approach your SEO strategy in 2025

• Think multichannel: Google is just one part of the puzzle.
• Adapt content to each platform: every channel has different rules.
• Create valuable, structured content: usefulness is key.
• Measure and iterate: analyze and evolve continuously.

La Teva Web helps you look beyond Google

At La Teva Web, we’re not just SEO experts — we’re strategists who understand the full picture. Whether you're targeting Google, Bing, marketplaces or LLMs, we help you build a future-ready SEO approach tailored to your audience and business goals.

In 2025, SEO is no longer just about Google. It’s about reaching people wherever they search, ask and discover.