Back in 2016, we asked ourselves whether it made sense to do SEO beyond Google. In 2025, the answer is a clear yes. While Google remains the dominant search engine, the digital landscape has evolved. SEO is no longer limited to classic search engines — it now includes marketplaces, voice assistants, social platforms, and large language models like ChatGPT or Gemini.
Platforms like Amazon, Etsy, Airbnb or LinkedIn have powerful internal search engines. Ranking on these platforms requires optimized titles, compelling product descriptions, high-quality images and reviews. It's a different kind of SEO — but equally important if you sell in these environments.
ChatGPT, Gemini or Claude answer millions of queries every day. If you want your content to appear in these results, make sure it's clear, well-structured and genuinely helpful.
While Google leads, Bing is gaining traction thanks to its AI integrations. Technical SEO, structured data and clean site architecture matter more than ever on these platforms.
Users now search directly on YouTube, TikTok, Instagram or via Alexa and Google Assistant. To succeed, content must be adapted to the format: short videos, conversational tone, direct answers.
At La Teva Web, we’re not just SEO experts — we’re strategists who understand the full picture. Whether you're targeting Google, Bing, marketplaces or LLMs, we help you build a future-ready SEO approach tailored to your audience and business goals.
In 2025, SEO is no longer just about Google. It’s about reaching people wherever they search, ask and discover.
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In 2025, doing SEO only for Google is not enough — users are searching across engines, AI platforms, marketplaces and social media.