Google Insights is a new Google service that aims to measure chronologically and geographically diverse search trends in the famous Google search engine.
A level of seo or search engine optimization, some customers ask us if we work regularly seo for some other search engine than Google. The reality is that at the European level is meaningless work web positioning for search engines other than Google. In fact there are very few users using bing or Yahoo in Spain or Europe. Moreover, those people using these search engines use them through the search bar of browsers without noticing that they are not using Google.
According to statista, Google reached the first quarter of 2016 a market share of 95% in countries like Spain or Italy. In France this figure drops to 94%, 93% in Germany 93% and only in the UK it goes down to 89%.
If we analyze the market from a more global perspective. Google accounts for 66.9% of all searches done through desktop all over the word according to Net Market Share, followed by Bing with 14.9% and Yahoo with 7,9%. While Google continues to grow, Bing has been the fastest growing search engine in 2015 by far.
Special mention deserves the Chinese search engine Baidu which accounts for 8,3% of global searches, although it has lost a significant part of its market share in 20016.
Where Google is undoubtedly the king of search, is in the market for mobile searchers where it reached an impressive 94.35% of all worldwide searches in the first quarter of 2016 (91.65% one year ago) through mobile and tablets, followed by Yahoo with 3.39% (5.33% a year ago).
The conclusion is therefore the same as always, if our potential customer is located in Europe, we must focus all our efforts at carrying on SEO strategies almost solely for Google. However, if you are trying to approach the US market, you will also bear in mind that there is still a small share of people using bing and, to a lesser extent, Yahoo.