Pinterest promoted pins: visual inspiration with a business model

Pinterest: visual inspiration with a business model

On every social network, there comes a point when owners want to monetize the platform, which inevitably leads to the inclusion of advertising, mainly through sponsored posts or ads.

One of these social networks is Pinterest, the go-to app for many people looking for all kinds of inspiration through photos and aesthetic visual content.

What are promoted pins?

Pinterest has integrated promoted pins into the app for years. These are ads where the advertiser pays for their pin to appear to users who have searched using a keyword related to the advertiser’s products or sector.

These promoted pins blend in seamlessly with other pins, encouraging clicks. Some even lead directly to the advertiser’s website to purchase the product.

The fact that they are hard to distinguish from regular pins is intentional, so that ads feel less intrusive and blend in with the app’s aesthetic, even though there is a small label showing the pin is sponsored.

Global reach of promoted pins

It’s a creative way to reach your target audience. Currently, there are 29 countries where advertisers can promote their products through promoted pins, including the United States, Brazil, Spain, and Australia.

Other types of Pinterest Ads

Promoted pins are the most well-known type of Pinterest Ads campaign, but not the only one. Depending on your campaign goals and available visual content, you can choose other ad formats such as:

• Promoted video pins: ideal for showcasing products in action or telling your brand story.
• Collection pins: combine a main image or video with several secondary images for a more immersive experience.
• Promoted app pins: allow users to download an app directly from Pinterest.