For some time, Google has been announcing the launch of a new and deeper Penguin Google update, which will have a major impact on the search results of Google. The change has come.
Yandex was launched in 1997 and has since been making the most of the Russian market of search engines then encompass other Slavic countries. It has the merit, with Baidu in China, to be the only search engine that has managed to cope with Google in a particular country and market leadership.
Yandex has announced his intention to stand up to Google in its main markets and has begun by Turkey which has achieved a 1% wrest market share from Google in no time. So has Yandex.com Yandex.ru for Russia and for the English speaking market.
Yandex is more than a search engine and provides maps or services similar to Dropbox or Google Drive and has just launched its own browser. Currently listed on the New York Stock Exchange.
This Russian search engine is a search engine of the future if we consider the increase of exports from countries like Spain to Russia. However, there will be no threat to Google in the short term, not in vain and although Yandex enjoys a privileged position in Russia, has lost nearly 4% market share for Google.
It definitely seems more a strategy of opening new markets now beginning to see its natural market threatened by Google.