Ranking of search engines in 2012 - 2025

The world of search engines has undergone significant changes over the past decade. At La Teva Web, as a specialized SEO agency, we know that Google remains the dominant search engine in most markets. However, search engines like Bing and Baidu have been steadily gaining market share, particularly in specific regions or user segments. In this article, we will analyze the evolution of search engine rankings in Spain and worldwide from 2012 to 2025, and how these trends can influence digital marketing strategies.

Evolution of Search Engines in Spain: 2012 vs. 2025

The search engine landscape in Spain has been dominated almost exclusively by Google. However, other search engines like Bing have gained traction in recent years. Below, we compare data from 2012 with 2025 to understand this evolution.

Google: Maintaining Leadership, but with a Slight Decline

In 2012, Google controlled 95% of searches in Spain, and although this figure has dropped to 85% by 2025, it remains the undisputed leader. This slight decline can be attributed to growing competition and increased user sensitivity towards privacy issues and alternative search engines.

Bing: Steady Growth

Bing, Microsoft’s search engine, has experienced significant growth, increasing its market share from 3% to 10%. This rise is partly due to its integration with Microsoft products and services, such as Windows and the Edge browser, as well as improvements in its search algorithms.

Other Search Engines: Moderate Diversification

While search engines like Yahoo and other lesser-known options maintain a limited presence, their growth to 3% indicates a diversification of user preferences in Spain. This trend is likely to continue as new search engines emerge and existing ones improve.

Evolution of Search Engines Worldwide: 2012 vs. 2025

Globally, the search engine market has followed a similar trajectory to that of Spain, with Google dominating but facing increasing competition from other platforms.

Google: Global Leadership with Less Margin

In 2012, Google already led the global market with 83% market share. By 2025, this has decreased to 75%, but it remains the most widely used search engine. This decline is due to the emergence of new competitors, increased competition, and users’ growing preference for privacy-focused search engines.

Bing: A Significant Global Increase

Bing has seen remarkable growth, rising from 4.7% in 2012 to 15% in 2025. This growth is attributed to its integration with operating systems, the popularization of the Cortana voice assistant, and significant improvements in search results.

Baidu: The Asian Giant

Baidu, the leading search engine in China, has increased its global market share from 1.7% to 5%. While its presence outside of China is limited, this growth reflects the increasing importance of the Asian market in the global digital ecosystem.

How Does This Affect SEO Strategies?

At La Teva Web, as an SEO-specialized agency, we recognize that Google is the primary search engine guiding our strategies. However, the evolving market highlights the importance of considering other search engines like Bing, especially in markets like the United States or in professional sectors where Bing holds more influence.

When we develop SEO projects, Google remains the central focus, but we adapt our efforts based on the market and the target audience. For example:

• Asian Markets: Reaching the Chinese audience requires optimizing for Baidu, which has unique SEO requirements.
• Professional Audiences: In certain B2B sectors, Bing has a stronger presence, particularly in business environments using Windows devices by default.
• Privacy-Conscious Users: The growing concern over privacy is boosting search engines like DuckDuckGo, influencing strategies in specific niches.

Conclusion

The world of search engines is dynamic and constantly evolving. While Google continues to be the benchmark, we cannot ignore the growing presence of search engines like Bing and Baidu in the current digital landscape. At La Teva Web, we stay up-to-date with these trends to adapt SEO strategies to different markets and meet our clients' diverse needs. If you want to optimize your online presence and leverage every opportunity, we’re here to help!