Many people who have ever read something about the Long Tail (long tail in Spanish), know that it is relevant to the positioning of their website
, but they do not just understand how it works and, above all, they do not understand what it affects them.
So with today's post, we'll teach you how to take advantage of your website and have a huge increase in visits to your website
from search engines.
What is a Long Tail?Long tail
is a term invented by Chris Anderson in 2004 to adapt the famous Pareto law to search engine optimization of web pages.
Applying Pareto's law in terms of market, we would conclude that many companies have few star products that get a lot of sales while other products, say side, that target market niches have poor sales individually, so with 20% of the products get 80% of sales. Why then strive to offer products minority if we can attack the big cake?. If a bookstore with 20% of the books for 80% of its sales, how to provide highly technical books for a small niche market?Well, the Long Tail is based on working more precise keywords so that people who look for these same terms find you much easier, that is, using more specific and targeted keywords for more specific audiences. An example of this might be that the keywords for an online shoe store could be “sports shoes for man”, “bait shoes in Barcelona”, etc.
Long Tail applied to SEOLong Tail is nothing other than a very faithful representation of people's tastes and interests. And thanks to the searchers, we know what they are because they are perfectly reflected in the searches that people perform on the Internet, because if your search for something on Google, the option of self-filling helps you know what consumers are looking for.
In terms of positioning or seo, the long tail has a very clear. Better to concentrate on positioning a website for multiple keywords
for which we can get the top positions in the browser that can not concentrate all our resources on a few key words very contested. Eventually we'll get more visitors and better results. And besides, there is evidence that these words get a higher conversion rate
This strategy is especially useful for e-commerce or online stores.
How to identify the Keywords Long Tail?The identification process is quite simple and the only difference will be the tool you use as the methodology applied will be the same:
Identify keywords using Ahref or SEM RushYou have to look in these tools for each of the words or phrases you think are ideal for positioning on your web page, and then you're going to score the possible long dashes you find.
Google Related SearchesThese are searches that other users have made on Google based on the word you've searched for, and you'll see that they appear at the end of the results page.
Google Search SuggestionsWhen you type a keyword in the search engine, Google shows you a list of very interesting suggestions.
Analyzing your competencyAnalyze the rest of long dash which uses the competition and above all, as it does on its website (if it uses it in title, URL, repeats etc.).
Examples of Long Tail SEO
Amazon, the most famous online store, is the classic example of using the long tail, the Amazon website is truly competitive because it can have a catalog of books far superior to its competitors off-line. So the company makes more money with fewer sales of many different specialized books or minority with the usual bestsellers.
In addition, the advance of technology has made for many companies is customary that the total sales of secondary products
far exceed that of the star products.
If we analyze such Adwords ads for eg "web design", there are so many advertisers, in fact many more than for "web design Barcelona", "web design Madrid", "design online stores" ... but where it really gets Google benefits is the sum of these "small" words that far exceeds the word star