SEO Costa Brava House

Real estate is one of the most competitive sectors online, with large portals dominating Google's first page. For an agency to stand out in that environment, a good-looking website is not enough: it takes a project that combines custom web development, real estate web design, portal integration and an SEO and SEM strategy built to attract visits and close deals. That is what we set out to do with Costa Brava House.

The goal was not just to gain visibility, but to turn that visibility into qualified leads, more property viewings and more sales opportunities.

Custom web development

We started with custom web development designed for the real estate business: agile management of the property catalogue, clear and well-structured listings, useful search tools and filters, and a fast technical base ready to rank. Unlike generic templates, a bespoke build lets us adapt the site to how the agency works and to the real needs of people looking to buy or rent. You can see the details of this service on our custom websites page.

Connection with real estate portals

An estate agency lives on keeping its portfolio up to date everywhere at once. That is why we handled the connection with real estate portals and the sector's CRM, so properties stay in sync between the website and platforms such as the major sale and rental portals. This avoids double data entry, reduces errors and ensures each listing's information is consistent across every channel. The website stops being an island and becomes part of the agency's daily workflow.

Conversion-focused real estate web design

The real estate web design focused on what really matters to the user: finding the right property and getting in touch without friction. Listings with strong visual weight, well-presented photography, clear calls to action and navigation built for mobile, where a large share of property searches happen. Every element of the interface pushes towards the same place: the enquiry or the viewing.

SEO strategy for the real estate sector

The SEO strategy was tailored to the sector's competition and the agency's local market. We worked on three fronts in a coordinated way. On the technical side, we optimised loading speed, URL structure, tagging, indexing and internal linking. On content, we created useful copy aimed at real searches: properties for sale or rent, specific areas and local real estate services. And on local SEO, we strengthened the geographic presence through the Google Business Profile, consistent contact data and the signals that help appear in searches for a given area. All of it within the framework of our SEO agency.

SEM campaigns to accelerate lead generation

SEO builds visibility over the medium and long term; SEM captures demand from day one. With well-segmented Google Ads campaigns by area, property type and search intent, the agency gains immediate presence on the most profitable queries and complements the organic work. It is the approach we apply as a SEM agency: invest where there is return and measure every euro.

Measurement and results

None of this makes sense without measurement. We continuously analyse traffic, keywords, conversions and user behaviour to check that the effort aligns with the agency's commercial goals and to adjust the strategy when needed. The work does not end with implementation: it continues with monitoring and improvement, keeping an eye on Google's algorithm updates too.

Custom development, portal connection, design, SEO and SEM working together: that is how we help a real estate agency stand out in a market dominated by the big portals. If you want a project with this integrated approach, coordinated from a single digital marketing agency, let's talk.