SEO and content strategy for DIY and hardware e-commerce

At our digital marketing agency in Barcelona, we are well aware of the importance of creating tailored strategies for every business. Customized digital marketing strategies allow us to maximize a company’s online visibility and attract high-quality traffic and leads.

Every web project, whether a blog or an online store, is unique and has its own needs and objectives. That’s why our approach to each website involves studying and analyzing every element of the project to make the most out of it.

At La Teva Web, we design meticulous digital marketing strategies that fit each company like a glove. Whether it’s SEO, SEM, content creation, social media, audits, or consultancy, we create the most efficient working methodologies, focused on tangible results and tailored to every brand.

In addition, every strategy must take into account the environment, niche, or sector in which the project operates. At our agency, we specialize in developing successful SEO strategies for all types of industries: healthcare, finance, interior design, fashion, tourism, services… But today we want to talk about SEO strategies for a very handmade and DIY world: the world of DIY, hardware, carpentry…

SEO for DIY and Hardware Online Stores

Some excellent examples of our digital marketing strategies in these sectors are our clients FESMÉS, an online store for DIY, renovations, and gardening, and ESTEBA, an online hardware store.

These e-commerce websites feature massive catalogs with thousands of products designed to meet all the home and DIY needs of their customers. The scale and weight of these websites required an SEO strategy up to the task.

Both the FESMÉS and ESTEBA web projects came to us because they needed a strategy tailored to their specific needs and ambitions for growth. They required a methodology like ours: 100% results-oriented, with a clearly defined roadmap covering all the elements to fine-tune in their projects to help them increase their online visibility.

Specifically, for the web projects FESMÉS and ESTEBA, as part of our digital marketing strategy, we took care of:

• Initial SEO audit. We conducted a comprehensive SEO audit to identify internal issues on each website and to detect opportunities for improvement, with the goal of enhancing the performance of each project in search engines.
• Content strategy focused on ranking in Google. To improve the ranking of product categories within the catalog, we prepared and wrote a content strategy designed for SEO, based on in-depth keyword research. This allowed us to identify the keywords we could target more easily and effectively.
• Organic Google Shopping. Since 2020, Google has opened up a completely free space within Google Shopping, where e-commerce stores can upload their product feeds and receive free traffic. For FESMÉS and ESTEBA, we immediately took care of listing their products in the organic Google Shopping section to significantly increase their visibility in search results.
• Google Ads. In addition to our SEO and content strategies, we created complementary Google Ads campaigns designed to capture high-quality traffic from potential customers.
• Local SEO. We must never forget the power of local searches, as they always present a higher conversion potential and ensure customer visits to physical stores. For ESTEBA and FESMÉS, we optimized both their websites and their Google My Business profiles to improve their visibility in geolocated searches.

Do you also need a digital marketing strategy for your website or online store? Get in touch with us—we’ll be delighted to design a winning method tailored to take your business to the digital forefront.