SEO and content strategy for DIY and hardware e-commerce

At our digital marketing agency in Barcelona, we understand that every company needs its own strategy. No two websites are the same, and no two projects share the same objectives, audiences, or positioning challenges.

A well-executed digital marketing strategy helps improve online visibility, attract qualified traffic, and generate real business opportunities. To achieve this, every aspect of the project must be analysed and adapted to its specific needs.

A methodology tailored to each business

At La Teva Web, we create digital marketing strategies designed to fit each brand and industry. Our services include SEO, SEM, content creation, social media management, audits and digital consulting.

Our approach always begins with a thorough analysis. We study the market, competitors, user search behaviour, and growth opportunities. Based on this information, we define a methodology focused on delivering measurable results.

SEO for the handmade, DIY, hardware and construction sectors

Every industry has its own characteristics. In sectors such as handmade products, DIY, hardware, carpentry, home improvement, construction, and gardening, SEO requires a highly specialised approach, especially when dealing with ecommerce websites containing extensive product catalogues.

We are currently helping grow the online presence of FESMÉS, an ecommerce store specialising in DIY, home improvement and gardening products, and Esteba, a hardware ecommerce business focused on professionals in carpentry, construction and renovation.

Both websites feature thousands of products and complex structures that require an SEO strategy capable of addressing technical optimisation, content development, category pages, product pages and qualified traffic acquisition.

The SEO challenge of FESMÉS and Esteba

FESMÉS and Esteba approached us because they needed a strategy tailored to their specific requirements. The goal was to define a clear roadmap to increase their visibility on Google and generate new business opportunities.

Large ecommerce projects require multiple areas to be managed simultaneously in order to achieve sustainable long-term growth.

Actions implemented as part of the SEO strategy

Initial SEO audit

The first step was to conduct a comprehensive SEO audit for each project. This analysis allowed us to identify technical issues, indexing problems, optimisation opportunities and critical areas that could limit organic performance.

The audit provided the foundation for defining priorities and establishing a customised action plan for each website.

Content strategy focused on Google rankings

To improve the positioning of product categories, we developed a content strategy based on extensive keyword research.

This research helped us identify the most relevant user searches and create content designed to answer those needs, strengthening the visibility of the most strategic ecommerce pages.

Organic Google Shopping

We also worked on increasing product visibility through Google's free Shopping listings available to ecommerce businesses.

This functionality enables online stores to gain additional visibility and attract qualified traffic without direct advertising costs.

Google Ads as a complementary strategy

Alongside SEO efforts, we implemented Google Ads campaigns to increase qualified traffic acquisition and promote strategic product categories and offerings.

The combination of SEO and SEM helps accelerate results and maximise visibility across relevant searches.

Local SEO

Location-based searches remain highly important for businesses with physical locations. For this reason, local SEO is also an essential part of our strategy.

Our work includes optimising both the websites and their Google Business Profile listings to improve local visibility and increase customer acquisition opportunities for FESMÉS and Esteba.

An SEO strategy focused on growth

DIY, hardware, construction and gardening businesses require specialised SEO strategies capable of managing large product catalogues while competing in highly competitive digital markets.

At La Teva Web, we develop customised methodologies for each ecommerce project with the objective of improving visibility, increasing qualified traffic and turning Google into a consistent source of business growth.