La Catalana CBD: The origins of change
La Catalana CBD is a leading company in natural products made from cannabinoid. These items stand out for all the benefits they offer in the field of health and cosmetics.
They contacted with La Teva Web to apply different Online Marketing services to increase the positioning of the website through effective SEO strategies adapted to the sector they understand.
This e-commerce was made with Shopify, a CMS that allows to create a large catalog of products sorted by categories and a product sheet for each sales item. In addition, it also allows to add other pages that can help the organic positioning of the website.
To help increase SEO positioning, we perform an initial set up, in which we modify the titles, descriptions and texts of the product categories, review duplicate content and perform the necessary redirections to avoid 404 errors.
Next, we created a comprehensive keyword research focused on terms related to "CBD". We also carried out an organization of the different product families sorted into categories in order to divide the online store catalog. Another action applied was the determination of the intentionality of the keywords, which we divided into: transactional and informational, in order to know how best to use them and in which section of the website they should be added. It is important to know the volume and difficulty of these keywords to understand how to work with them.
All these actions have managed to improve the positioning and authority of the website and we continue to apply new actions that generate a continuous improvement in the e-commerce of La Catalana CBD.