SEO strategy for Espididol

The Zambon Group is a chemical-pharmaceutical company with Italian origins. After starting to work on the SEO in Spain for the Fluimucil website with La Teva Web, we are now preparing an SEO strategy for another of its main products. This is Espididol, an NSAID pain reliever that works on different types of pain, such as headaches or dental pain. 

For the design of the strategy, an SEO audit was carried out that allowed us to identify the project’s needs and the state of the website. This is a delicate project in the eyes of Google, since we are working in the medical sector and there are other factors that influence, for example, the website content. Errors such as broken links have been detected and corrected, pages without SEO value have been reviewed, thin content pages have been identified, and images have been optimized, among other aspects.

At the same time, an in-depth analysis of the website and its competitors’ pages has been carried out. Afterwards, a keyword study was performed, selecting the most representative terms and those that could provide the brand with better visibility. As a complement to the SEO strategy, the creation of a news or blog section has been proposed.

We have also suggested working on improving the domain authority. This is especially relevant for newly created websites like this one and will help give SEO a strong boost.

If you believe your company needs a push to start ranking, get in touch with the professionals at La Teva Web, experts in SEO and SEM strategies.