Twitter enjoys a relevant 9.3% of the Spanish population, surpassing Tuenti in 2012. Tuento stays at 8.7%.
Linkedin enjoysa 4.9% market share, while Google+ has only a 2.7% market share.
Other social networks such as Xing or Pinterest still used by a very minority. Especially significant is the case of the latter despite being the fastest growing social network in the world in 2012. In fact, in neighboring countries like France is still a revolution similar rates of use rivals like Facebook.
key factor in the rise of social media in 2012 is its increasing use with mobile devices. Facebook and Twitter are, unsurprisingly, the most used social networks via mobile. It is estimated that 64% of Spaniards owning a mobile, use it to access social networks.
Is not even 1 in 4 companies in Barcelona who use social networks to communicate their products and services and hear the views of its customers and potential customers about their products and services.
Online marketing and social media in 2013
If there is a star in the online marketing is social media. In the last quarter of 2012 and first of 2013 global social networks continued to grow at the expense of local ones.