Textil de Casa is an established brand in the home textiles sector, offering a wide range of products for the home. The project focused on redesigning their website to create a more modern and functional online store, using Prestashop as the platform, with a particular focus on international expansion. Web
Design and Development
The new website was designed with a custom theme in Prestashop, maintaining the brand's visual identity with a modern touch. The design is clean, attractive, and easy to navigate, with a multilingual structure that allows Textil de Casa to expand internationally and cater to a global customer base.
Advanced Features
The project includes several advanced features that improve the user experience, such as the advanced product search and integration with a review system to build trust and engagement. The integration with OpenAI also enables intelligent responses, improving customer support through the online store.
SEO and SEM Strategy
For SEO, we worked extensively to adapt the new website to search engine ranking requirements, efficiently optimizing content and enhancing online visibility. We also implemented SEM campaigns via Google Ads to drive traffic and increase conversions immediately.
Product Catalog and Detailed Information
The website features a well-structured product catalog that allows easy navigation and product search. In addition to detailed product information, the pages include descriptions, high-quality images, and comprehensive data to help users make informed purchase decisions.
The result is a modern, SEO-optimized website with a structure that simplifies navigation and shopping for users, and is ready for international expansion. The new website also provides better integration with payment and shipping systems, enhancing the user experience and boosting conversions.
Store dedicated to the world of home textile