Again Facebook makes changes to their algorithm EdgeRank, the algorithm is to decide the extent to which the updates are displayed on Facebook. That is, every time we publish something on our wall, how many people see it.
The growth of Facebook in our country, however, has stagnated and lost up to a million users in the last five months. This behavior is similar to what happens in the U.S. and other markets and ripe for the social network, in fact Spain ranks tenth in Facebook users in the world.
New Facebook advertising policies prioritizing the visibility of companies that invest in advertising, together with the rise of other social networks have adversely affected the growth of users who are migrating to other social networks.