There were up to 18 millions of users in Spain Using Facebook
in June. It really does not mean that you have 18 million Spanish (38% of the population) with profiles on Facebook, you should deduct a percentage of people who have opened more than one profile, for example one for work and one personal and the existence of inactive profiles. However, 18 million is a sum very attractive for brands and online marketing companies.
The growth of Facebook in our country, however, has stagnated and lost up to a million users in the last five months. This behavior is similar to what happens in the U.S. and other markets and ripe for the social network, in fact Spain ranks tenth in Facebook users in the world.
New Facebook advertising policies prioritizing the visibility of companies that invest in advertising, together with the rise of other social networks have adversely affected the growth of users who are migrating to other social networks.