At La Teva Web, we’ve developed a complete digital solution for Proxyma, a company providing IT maintenance services in Barcelona. The project includes
brand naming, logo design, a custom website, and full online marketing strategies, including SEO and SEM.
For the naming and logo, we created “Proxyma,” blending “proximity” and “proxy” to convey a sense of approachability and support. The logo features a dominant blue tone, reflecting the IT sector, and incorporates visual references to neural and IT networks to emphasize connectivity for businesses of all sizes.
Our web design aimed to break away from the overly technical aesthetic of competitors. Instead, we focused on creating an approachable and user-friendly site, using clear language that resonates with typical customers rather than IT professionals.
Proxyma’s website is structured into three main sections:
- Corporate information
- IT service portfolio (including maintenance, network configuration, and hardware sales)
- IT news section, designed to improve SEO performance and demonstrate the company’s expertise.
For SEO, our focus is on local visibility with keywords like “IT maintenance Barcelona” and “mantenimiento informático Barcelona” to attract new customers. With this strategy, Proxyma is well-positioned to grow its client base through improved organic search results.
We invite you to explore the new website and see how we’ve made complex IT services easy to understand and accessible for everyone.
A comprehensive digital project for an IT company in Barcelona