Transeduca is a company that organizes theater works for schools and they have relied on La Teva Web for the development of its new website, including web design, bespoke programming and online marketing, particularly SEO. Transeduca has a long tradition pushing schools to bring children to theaters, always from the perspective of understanding theater as a way of transmitting values and knowledge. Very much in line with new trends, they also offer Drama Theater also in English or French.
The starting point of the project, according to preliminary conversations with the client was a company with long-haul and a great reputation in the sector but with the need of entering the online market in order to boost sales. That's why we have focused in design a web that offers the possibility to schools and teachers to buy theater tickets online.
With the aim of offering a clean website where access to information is of paramount importance, visitors can see all theatre works available at the same homepage with a large search engine such as the ones used in website of airlines. As regards design, we have chosen to use Sans Serif typography combined with nice pictures in order to communicate that Transeduca is a reputable company with years of experience and aimed at a professional audience.
On the other hand, as regards online marketing and SEO, we have conducted a thorough market research to end up with keywords to work such as: teatro infantil
or teatro escolar
. These words are in Spanish due to the fact that the company only targets the Spanish market. We are also carrying some remarketing campaigns.
Finally, the site is developed with the latest technology on the market, it is fully responsive (adapts to all screens) and it has been interconnected with the ERP of the company in order to keep always all the information updated in all systems of the company.