Web design and development for Macbor motorcycle brand

Everything is better on two wheels.

Macbor is a motorcycle brand born from a family passion for motorcycling that spans more than 50 years, and it has an extensive network of dealerships throughout Spain. Its mission is to make you happy by helping you ride away on the motorcycle of your life.

They currently offer a wide variety of motorcycles organized into different categories, making it easier for each customer to find the bike of their dreams. Each model includes a description, technical specifications, and images or videos, allowing customers to discover every detail of the motorcycle without needing to visit a dealership.

At La Teva Web, we took part in the entire web design process and, especially, in the custom web development to create a visually appealing, attractive, and functional website.

Web design for Macbor

We have updated the Macbor project with new images and a complete website redesign, both visually and technically. The new platform has been reprogrammed from scratch to convey a more modern, dynamic and sporty image, aligned with the brand’s positioning. The project is currently also focused on an internationalisation strategy, with the creation of a global website and several local websites aimed at its international markets.

Overall, the goal was to create a highly visual website with a modern, simple, and clean aesthetic, free from unnecessary design elements. The website also features a large amount of high-quality, large-format photographic material, while maintaining white and neutral backgrounds throughout. This approach focuses on showcasing the product in action and conveying the full essence of Macbor.

Regarding the text, the Nexa typeface has been used throughout the website, with different contrasts. In addition, since the product page is quite extensive, the proposed solution was to include a fixed menu to help users navigate through the content.

Custom web development

In terms of web development, one of the key highlights is the creation of a custom web management system, which allows the brand to manage the entire website directly, without the need for support from any company or web agency. We would also like to highlight the web layout and, especially, the responsive version of the website, which allows users to access a highly usable version regardless of whether they are browsing from a tablet, desktop computer, or mobile phone.

And it doesn’t end there... We also provide the brand with our digital marketing agency services, creating multiple remarketing campaigns through Google Ads and Facebook and Instagram Ads, with the aim of increasing brand awareness and sales of Motos Bordoy products.

Web design and custom web development for Macbor at full speed

The web design and web development carried out aim to boost Macbor’s brand awareness, strengthening the brand’s image among its potential audience as a company that offers modern, high-quality motorcycles with a proven reputation and reliability.

About the author

Iván Cuellar — Web designer

With countless designs made at La Teva Web, I'm not just looking to make "beautiful" websites. We always provide our clients' projects with a vision focused on their needs and the user's. Without neglecting web design trends, which evolve every year.