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Web design and SEO for logistics machinery company

Hu-Lift, a parallel project to HC Forklift, is a project in which we have been in charge of designing their website, in addition to the implementation of SEO strategies to improve their visibility on the web.
Web for Hu-Lift

HU-LIFT Spain is a company with more than 25 years of experience, formed by professionals with extensive experience in the sector.

HU-LIFT Spain is a company with more than 25 years of experience, formed by a team of professionals with an extensive career in the sector. It offers a wide variety of handling products such as manual pallet trucks, manual stackers, semi-electric and electric stackers, lift tables and carts, among others.

Its main activity is the import and distribution of these products in Spain and Europe, always aimed at selling to professionals in the sector.

Its main objective is to improve the existing offer in the lifting, storage and transport market in Spain, achieving this through a wide stock in its warehouses, which allows it to offer a fast service and the best quality/price ratio.

Web design for HU-LIFT

HU-LIFT's web design focuses on providing an optimal user experience for maintenance professionals, with the goal of driving sales. The page incorporates a responsive design that ensures smooth navigation from any device, allowing users to easily access the product catalog, regardless of the device they use. The structure is designed to facilitate the search for products, with well-organized categories and clear filters that help find the necessary equipment quickly and efficiently.

As for the visual design, red, white and gray tones are used. Red evokes energy and dynamism, while white conveys clarity and cleanliness. Gray, on the other hand, provides a sense of solidity and professionalism, essential values ​​for a company in the industrial sector. This color combination creates a strong and recognizable brand image. As for typefaces, modern and legible fonts are used that facilitate navigation and improve the user experience.

SEO strategy for HU-LIFT

In order to improve the organic positioning of HU-LIFT, a comprehensive keyword research was carried out specific to the maintenance and lifting sector. This made it possible to optimize all the content on the web, ensuring that it was aimed at both providing relevant information and facilitating conversion. These keywords were strategically included in titles, meta descriptions and headings to increase search engine visibility and capture relevant traffic.

If you think your company needs a digital renovation or a new web strategy, don't hesitate to contact the professionals at La Teva Web.
Bruno Díaz Marketing Manager
About the author
Bruno Díaz — Marketing Manager
Professional with a long career as a communication and digital marketing consultant, specializing in SEO, SEM and web projects. As Marketing Manager of the agency, I coordinate a great team of digital marketing technicians of which I am very proud.

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