Web design. Re-designing websites
More and more, companies are becoming aware of the importance of their online presence. A presence aligned with their corporate image, capable of generating visits and business opportunities, will allow them to take the necessary leap in the market. The evolution of website design is also moving at a fast pace, and companies must adapt quickly.
The design and development of websites is evolving rapidly, leading many companies to take a step forward and opt for the redesign of their websites in order to update their design, content, or add new functionalities.
Our advantage: global vision of web redesign
Companies are increasingly aware of the importance of their online presence, a presence as befits their corporate image and which generates visits and business for their company and want to take their web presence to a higher level. The pace of evolution in web design is frenetic. Website design and programming evolves quickly, making many companies decide to take a leap forwards and commit to re-designing their websites to update the design, contents or add new functionalities.
Renew or die, also in web design
How do we approach a website redesign?
- Situation analysis: before redesigning a website, it is essential to carry out a prior study of the market situation and the client’s positioning, as well as their competitors.
- Current website analysis: once the industry overview is complete, the next step is to analyze the current website in depth, from its communication strategy to a detailed review of the site’s code.
- Improvement plan: we then determine which improvements should be implemented on the client’s website or, in some cases, whether a complete redesign is necessary.
- Content migration: we have the tools to transfer content from all types of CMS platforms, ensuring that the SEO positioning achieved on the previous website is preserved.
- Monitoring and maintenance: finally, we carry out ongoing monitoring and maintenance of the new and improved website.
We answer your questions about Web Redesign
What is a web redesign?
It refers to the process that involves an in-depth change in the design of a website. It does not refer to minor changes or adjustments, but to a global rethinking and updating of web design patterns to respond to new business needs, or simply an update to the current visual codes if these have changed a lot.
How much does it cost to redesign a website?
It will depend on the difficulty of the project at the design level, and its implications at the code implementation level. It usually represents around 70% of the cost of a web project from 0. Some elements of the previous website are always used and transferred, but a web redesign always involves renovation and improvements at the code and technological level. It is not just a coat of paint.
How long does a web redesign take?
It will depend on the depth of the project, and how quickly all the phases of the process are overcome. With a professional design process as in our case (and not buying prefabricated templates as in other agencies), the strict redesign process can take 2-3 weeks. You should expect that it often entails a few weeks of reprogramming to give web form to the new graphic approach, that is, to implement it.
How often should I renew the design of my website?
It will depend on the dynamism of the sector, on how fast things change in our market. It also accelerates when new developments or unforeseen needs arise, such as a strategic change in the company, a rebranding or a merger.
If I change the logo, do I have to change the website?
Unless it is a minimal and subtle change, yes. The logo must mark the visual language of the whole website and provides chromatic patterns, typographies or objects and compositions that should be transferred to the page as a whole. So yes: in the event of a major logo change, you should consider a redesign of the website, or else you will have a page that we call Frankenstein, with no coherence between its elements.