This post aims to be a concise and straightforward guide on all the components a blog post should have in 2025, from two perspectives: engaging the user and simultaneously appealing to Google. Therefore, in each section, we will provide tips on aspects visible on the page, and a second part on how to translate this into the HTML code of the web page, and factors Google takes into account for SEO ranking.

Title

User: The title of a post must be clear, attractive, and useful to internet users. It is highly recommended not to start writing haphazardly just because it is scheduled or you feel inspired. From an SEO perspective, you should conduct keyword research to understand user intentions and search conventions regarding your topic. Once you have a list of keywords, the primary keyword should be part of the title and positioned as early as possible.

Google/html: Every page must have one

tag, and only one. To Google, the

communicates the most important information about the page, essentially what it is about. Thus, the title of the post usually corresponds to the

. Additionally, you will send a Meta title to Google. This will be the headline displayed in search results, which is critical for SEO. It can either be the same title or a variation with additional context. Also, you’ll create a URL. Ideally, the URL should be short, include the main keyword, avoid strange characters, and separate-words-with-hyphens.

Short Description

User: Like a good journalistic piece, a blog post should have an effective introduction. One or two sentences should provide context on the article's topic and encourage the reader to continue reading.

Google/html: You will send a meta description, which is a brief summary for Google. It helps the crawler contextualize the content and, importantly, this meta description will usually appear in search results. Its primary purpose is to grab attention and entice the user to click on your link, ultimately boosting your CTR (Click-Through Rate) and improving rankings over time. Think of Google’s SERP (Search Engine Results Page) as a board where you must stand out among at least 10 results.

Body

User: Ultimately, the topic you choose must interest your audience, and the ideas you present should be intelligible, well-written, and organized. The text length should suit the topic. The longer, the better—only if the extra content adds value. Don’t pad content with irrelevant text; it’s a waste of time and lowers quality.

Google/html: Structuring content to align with Google, W3C, and Schema standards is essential. Here are the highlights:

• Organize content into titles, sections, and subsections using h1, h2, etc.
• Use bullet or numbered lists (
  ,
  ) for clarity.
• Enhance readability with bold, italicized, or underlined text as needed.
• Include links but don’t overuse them. Focus on internal linking to strengthen related services or products while limiting external links to essential references.
• Ensure your content uses the appropriate Schema tags. For example, recipes or Q&A content should be properly marked.

Resources

User: In an increasingly visual world, presenting long texts without accompanying elements may alienate readers. Include images, videos, and other visual aids to make your content more engaging.

Google/html: Tag visual content correctly, specifying alt and title attributes for images and compressing them to reduce load times. Videos are heavier, so embed them from platforms like YouTube or Vimeo to maintain site performance.

EEAT Optimization

Google prioritizes content demonstrating Experience, Expertise, Authority, and Trust (EEAT). To improve:

• Link to reputable sources to support claims.
• Provide data and case studies for credibility.
• Identify the author and include their expertise.

Effective CTAs

Calls to Action (CTAs) must be clear and relevant. For example:

• Use prominent buttons with direct messages, like "Download the Guide" or "Request a Consultation."
• Add floating CTAs or pop-ups to capture user attention.
• Encourage social sharing with visible buttons.

Author Signature

To enhance transparency and authority, add a "About the Author" section at the end:

• Name and position.
• A short bio highlighting their expertise.
• Links to their professional profile and social networks.

Implement the Schema Author markup so Google recognizes and associates the author with the content.

By following these practices, you’ll improve search visibility, enhance user experience, and build trust in your content.