This post aims to be a concise and straightforward guide on all the components a blog post should have in 2025, from two perspectives: engaging the user and simultaneously appealing to Google. Therefore, in each section, we will provide tips on aspects visible on the page, and a second part on how to translate this into the HTML code of the web page, and factors Google takes into account for SEO ranking.
User: The title of a post must be clear, attractive, and useful to internet users. It is highly recommended not to start writing haphazardly just because it is scheduled or you feel inspired. From an SEO perspective, you should conduct keyword research to understand user intentions and search conventions regarding your topic. Once you have a list of keywords, the primary keyword should be part of the title and positioned as early as possible.
Google/html: Every page must have one <h1> tag, and only one. To Google, the <h1> communicates the most important information about the page, essentially what it is about. Thus, the title of the post usually corresponds to the <h1>. Additionally, you will send a Meta title to Google. This will be the headline displayed in search results, which is critical for SEO. It can either be the same title or a variation with additional context. Also, you’ll create a URL. Ideally, the URL should be short, include the main keyword, avoid strange characters, and separate-words-with-hyphens.
User: Like a good journalistic piece, a blog post should have an effective introduction. One or two sentences should provide context on the article's topic and encourage the reader to continue reading.
Google/html: You will send a meta description, which is a brief summary for Google. It helps the crawler contextualize the content and, importantly, this meta description will usually appear in search results. Its primary purpose is to grab attention and entice the user to click on your link, ultimately boosting your CTR (Click-Through Rate) and improving rankings over time. Think of Google’s SERP (Search Engine Results Page) as a board where you must stand out among at least 10 results.
User: Ultimately, the topic you choose must interest your audience, and the ideas you present should be intelligible, well-written, and organized. The text length should suit the topic. The longer, the better—only if the extra content adds value. Don’t pad content with irrelevant text; it’s a waste of time and lowers quality.
Google/html: Structuring content to align with Google, W3C, and Schema standards is essential. Here are the highlights:
User: In an increasingly visual world, presenting long texts without accompanying elements may alienate readers. Include images, videos, and other visual aids to make your content more engaging.
Google/html: Tag visual content correctly, specifying alt and title attributes for images and compressing them to reduce load times. Videos are heavier, so embed them from platforms like YouTube or Vimeo to maintain site performance.
Google prioritizes content demonstrating Experience, Expertise, Authority, and Trust (EEAT). To improve:
Calls to Action (CTAs) must be clear and relevant. For example:
To enhance transparency and authority, add a "About the Author" section at the end:
Implement the Schema Author markup so Google recognizes and associates the author with the content.
By following these practices, you’ll improve search visibility, enhance user experience, and build trust in your content.
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