Twitter has announced a new substantial change in its ads platform, Twitter Ads
. The recent changes in the management of the company had been justified to achieve a sustainable economic model for the microblogging network, which lose money despite having millions of users. And in this new strategy, Twitter is preparing a series of actions to increase its advertising revenue.
It's true that Twitter Ads are getting more and more users. Initially they were restricted only to big brands, but Twitter eventually opened them to everybody. But many potential users desist or used it wrong because of the complexity and slowness of the tool. That's why they launch Quick Promote: to promote your tweets quickly and intuitively.
What is it?
The idea is that with a few clicks, you can know which Tweets are having more impact among your followers and promote them in real time, to reach more potential customers who may be interested in your message.
When to use it?
The tool is designed to launch new producta, an offer or a new post in our, to promote specific content instantly.
How to use it?
- Select the Tweet you want to promote. Take a look at the statistics before taking a wise decision, to promote the tweet which are already interesting to your audience.
- Choose your budget. At this time Twitter will offer you an estimate boost. If you are not registered at Twitter Ads, follow the instructions that will appear.
- Analyze the statistics of your ad in real time and optimize your strategy for the action you're looking for (retweets, visits to your website, downloads of your app...)