How to create a job posting on LinkedIn step by step

Are you looking for professionals for your company and want to attract qualified profiles? LinkedIn is the best search option, as it has become the ideal platform to publish a job offer. Although as a LinkedIn Ads agency we usually explain how to improve LinkedIn ads, in this blog article we show you how LinkedIn can connect companies with candidates who are looking for new opportunities, as well as how to create a job ad step by step so it stands out from other options.

Access the LinkedIn jobs section

The first step to create a job ad on LinkedIn is to go to the lower left section of your professional profile and select the “Jobs” option. If you manage a company page, it is better to post from there, since using a corporate page instead of a personal profile increases the visibility of the ad and strengthens your company.

Once inside this section, click on “Post a job.” LinkedIn will ask you to enter basic information about the position, such as the job title, location, and employment type.

Define the role and location

After completing this first step, you will need to provide more detailed information about the position. You will be asked to fill in:

1. Job title: use a clear and descriptive name, for example “Web Designer in Barcelona,” as it includes a geolocated keyword.
2. Location and work model: specify whether the position is on-site, hybrid, or remote.
3. Contract type and working hours: indicate whether the job is full-time, part-time, temporary, or permanent.

At this stage, make sure the information is precise, as this helps your ad rank better on LinkedIn and in search engines such as Google.

Write a clear and optimized description

Your goal at this point is to convince candidates that your company is the best place to develop their professional career. Divide the job description into four sections:

1. Company overview. Provide a brief introduction about your company, what it does, and the values that define it. You can also highlight your company culture.
2. Role responsibilities. Detail the main tasks and objectives of the position. Use action verbs such as design, coordinate, analyze, and lead.
3. Requirements and skills. Specify the required education, minimum experience, and technical skills needed for the role. You can also include soft skills such as teamwork, communication, or time management.
4. Benefits and opportunities. Explain what your company offers for this role, such as training, international projects, or a positive work environment.

Use relevant keywords (e.g., digital marketing job offer, web designer job, LinkedIn Barcelona). This improves your ad’s visibility and attracts candidates aligned with your needs.

Add skills and search filters

When creating a job ad on LinkedIn, you can add a list of skills or competencies. This helps the algorithm recommend your offer to candidates who best match the position.

Examples include SEO, WordPress, UX/UI, programming, B2B sales, and more.

The more relevant skills you include, the more visible your ad will be to users with those qualifications.

Choose between the free or paid option

When posting a job from your company profile, you can choose between a free or paid option. What is the difference?

• Free job post. Suitable for small businesses or less urgent roles. The drawback is limited reach. Once the offer reaches its application limit, it will pause and no longer be visible.
• Paid job ad. When you promote the job offer, you gain access to advanced options. You can target audiences by location, experience, or industry, and there is no application limit, allowing you to receive more candidates than with the free option.

Publish, analyze, and optimize your ad

After publishing the job offer, you can review incoming applications and contact the most suitable candidates directly. Applications include the information you requested along with a downloadable CV.

If you are not receiving the expected number of applications, review the previous steps such as the title, description, or keywords to improve the ad’s visibility.

Tips to make your job offer stand out

• Use a professional yet approachable tone.
• Add your company logo and brand colors to reinforce branding.
• Share the job offer on your social media channels and industry groups.
• Keep posts updated, as older ads lose visibility.
• Check spelling and formatting, as first impressions matter.

LinkedIn, the key tool to attract talent

LinkedIn is the ideal network for recruitment, positioning, and employer branding. A well-structured job offer can make the difference between receiving generic applications and attracting the right profile for your company.

At La Teva Web, we help companies improve their digital presence and strengthen their LinkedIn strategy, from creating corporate pages to optimizing communication and recruitment campaigns. If you want your company to stand out in the digital environment and attract quality talent, contact us.