Investment in social networks increases

Within investment in online marketing, social media has been the great benefit in increasing marketing budgets by two key factors: the success of networks to communicate directly with users and having to pay for advertising to increase visibility for changes in algorithms.

In 2024, investment in social networks showed growth figures, with a global increase of 19.8% per user. In Western Europe this growth has been 15.4%. By 2025, investment in social networks is expected to continue to increase and exceed 200 billion euros. By the beginning of 2024, more than 5 billion active users had been registered in social networks, which is equivalent to 62.3% of the global population. Having so many people using networks, it is not surprising that companies have taken the opportunity to consolidate themselves in platforms such as TikTok, Instagram, Facebook, YouTube and others to devise their digital marketing strategies and connect with their audience.

We will highlight one of the most successful and well-known social networks: TikTok, a platform that is characterized by short videos, but with a high level of interaction, allowing companies to create creative campaigns and viral content that connect directly with users, especially with young audiences. That said, many companies have decided to invest part of their marketing budget towards TikTok because of its ability to generate high visibility and ROI. Thanks to its success, other platforms such as Instagram, YouTube, Facebook have also integrated a short video section given to the popularity of the content format.

In short, social networks are an increasingly popular tool to promote brands, with greater investment, but in a more dynamic and competitive context. All that is missing is that La Teva Web also uploads content in Tiktok to promote our services.