Creating profiles on Google Plus is the external challenge to drive Google Google + use by businesses. In this respect there is still some confusion as some media have treated the announcement of Google Plus the integration with Google Apps.
La Noria, a program of Telecinco who had the idea to interview, after paying a sum of money, a person possibly concealing a crime committed by his son has an avalanche of complaints through social networks, especially Twitter, requesting that companies do not sponsor these programs of dubious morality. The answer came soon and companies like Nestlé, Campofrío, Lactalis, Milner, Bayer or Panrico have announced the cancellation of their adverts in this program with the aim of not seeing their corporate image negatively affected by this fact. Another example that demonstrates how companies should listen to their customers and potential customers through social networks.