Design of microsites and landing pages
Microsites are promotional websites that are created to introduce a specific product or service by means of a website. It is an ideal commercial strategy with which to complement a company’s website.
The most effective promotional website
In a microsite, web design is key. The web design must create an impact and be concise, quickly conveying the values of the product, service or promotion.
Microsites tend to be websites of limited duration as they tend to be associated with a specific promotion. The choice of a good domain is key to achieving quick optimization of the microsite on search engines.
A recent strategy, in relation to web optimization, is the creation of a microsite for each of the company’s products, which benefits the optimization exercise as it means working with multiple websites and domains.
Microsites and landing pages help promote brands and products without having to spend a lot of resources
Microsite or landing page?
A microsite is not the same as the well-known landing pages, since the latter are actually part of a website or a microsite itself. Landing pages are web pages designed so that a user potentially interested in a single service or product can get all the necessary information about it. They include information, designs, and functionalities 100% focused on achieving a conversion: a click, a call, a form submission, or a purchase.
Another important difference is that landing pages are not designed for search engine optimization (SEO) in platforms like Google. They tend to be pages with little text, more focused on conversion. The strategies to attract clients to landing pages are usually carried out through:
- Sponsored or pay-per-click (PPC) ads such as Google Ads that direct the ad straight to the landing page.
- The use of QR codes
- Sending newsletters
Finally, landing pages consist of a single web page designed to create a strong visual impact and optimized to achieve the best results in terms of conversion and immediacy of customer response.
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