SEO is the path to GEO

Nowadays many brands are eager to improve their GEO (visibility into AI responses). And this is something that is very good: we have detected a new trend, we notice a new word that constantly appears on LinkedIn, and I want it for myself, my brand or project. Wonderful. Luckily, and thanks to our SEO positioning and for being one of the first agencies to talk about GEO, every day I receive a request for a quote for this service. Faced with this request, usually after an analysis of the project I end up sending them an SEO proposal including the GEO. The curious thing here is that it faces that ho raoni in an amplial way, the majority end up rejecting my proposal stating that they are not interested in the GEO, not in the SEO. This is a mistake resulting from those who, self-interested or out of ignorance, have presented GEO as something separate from SEO, or even as a new discipline that is going to kill the previous one. We all want to sell and invoice, but we could stop deceiving the staff.

The basics of modern SEO are already GEO

Because what happens: if our project does not have the basics of SEO well worked out, there is no GEO that counts: we will not be eligible for ChatGPT and others if our website is not optimized with the bases of search engine positioning. In addition, if the work of SEO in recent years has been worked on from the perspective of a modern SEO, as we have defended and evangelized from this tribune for some time, you are already doing GEO. All the SEO trends of recent years, if you have been applying them, you will see that they are now the essence of the GEO: EEAT,  Helpful Content, quality content, Schema Markup, cross-platform SEO, fresh content, semantic SEO, entities, plural SERPs, quality linkbuilding with thematic affinity, etc. If all these concepts already sound familiar to you and you have been implementing and updating them for years,  you already have the essential SEO foundations and surely you already have visibility in the AI responses.

How to integrate GEO into your SEO strategy: the roadmap

From here, we must introduce a vision of GEO throughout our roadmap, all the SEO actions and strategies that we have to implement (web architecture, headings, WPO, Schema, content, link building, etc.). And we have to combine it with specific actions to get out on ChatGPT and other robots: GEO audits, GEO analytics and visibility tools, making sure that bots can process our content, or Rank Building are good practices that will maximize the results of our brand in AIs. But the names will be effective if it is implemented on a solid and modern SEO basis.

Beware of SEO-based GEO services

Related to all this, I wanted to make an additional reflection: there was some smoke salesman freaked out by LinkedIN offering GEO services without any  SEO background. You have the right to try everything, but it looks fatal: only from the study of algorithms, search patterns and search engine behavior over years, can you evolve into a good GEO professional. Again here there are no magic recipes, tricks or shortcuts. Well, there is, as in all Black Hat, but that's bread for today and hunger for tomorrow.