Today, online trade is constantly growing, where more and more companies are selling their products or services online, and where many people choose to buy a large part of their products in online stores. Then, as there are so many consumers looking for products in online stores, it causes much more competition to take place and therefore needs to be differentiated from the rest.One way to differentiate yourself from competition is to put your products on sale via a web page with an innovative design and focus on web positioning. So the first step is to choose the best online selling platform for your business, that is, to find the CMS suitable for the quantity of our products and that is very customizable.
What is an online store platform (CMS)?An e-commerce platform is a software programme that allows company owners to sell their products and services on the Internet, that is, an online system that enables us to launch a website in a practical and rapid way.
Therefore, a CMS allows you to create, organize, publish, and remove content from your website in a simple way.
What's the best online store platform?
The four most popular CMS for building e-commerce or online stores are Woocommerce, Prestashop, Magento and Shopify. Each platform has its advantages and disadvantages.
WoocommerceWooCommerce is noted for its power, versatility and contrasted stability. WooCommerce is ideal for a not very large catalog of products and all features that include WordPress.It has an uncontroversial advantage over the other platforms: its large community, which means that for any customization, you will not lack options in terms of templates (themes) and plugins. In addition, it has a multitude of features specialized in online commerce and is ideal for creating a store in different languages.However, among its main drawbacks is that WooCommerce is not easy to use and you might need to know how to program, even to change little things on your staff.
PrestashopPrestashop is a French project that works with a wide catalogue of products and has incorporated many features such as the SEO on the product's card, promotions and marketing actions. In addition to its built-in features, you can also extend the platform using plugins and themes. Prestashop has a major advantage as an echomerce platform and is its design, so for simple projects once the basic design is installed it can satisfy some customers. In addition, it has an advanced product administration configuration and multiple options for processing payments.It has a serious problem or disadvantage, however, if we have to schedule specific customer demands, their operation is quite complex and can work slowly for moments.
MagentoMagento is a very powerful platform with multiple catalog management features, SEO, Marketing actions, integration with Social Networks, among many more options. It offers a lot of flexibility, all the features of eCommerce you want, and is perfect for companies with internal developers.One of its main advantages is that it is perfect for large online stores and integrates with almost any payment processor you want.Magento's main criticism is that it is powerful but slow, consumes too much resources and requires the use of too powerful and expensive hosting.
ShopifyThis online store builder provides all the tools needed to create an e-Commerce site that offers a complete solution of hosting, website builder and integrated payment system. Within the main tools, Shopify offers the possibility to customize the appearance of your page as you prefer.One of the main advantages is that it provides additional tools to help you expand your online business.On the contrary, commissions for additional transactions can be applied and has a very limited section of free topics.
Conclusion of the best CMS
We believe that the best choice depends on the needs of the customer
. From experience we know that every customer asks different things and each client is unique so we prefer to work with Woocomerce and Prestashop
for its versatility and great community.
However, we are aware of their initial limitations in terms of design so we have chosen to develop the platform in line with the demands that we have been receiving, doing a mix of our own and CMS platforms.